About Shinola

Founded in Detroit, Shinola is a luxury design brand committed to crafting world-class goods across the watches, leather, and jewelry categories. We operate a state-of-the-art watch factory where skilled artisans blend traditional techniques with modern technology to create timeless American products.

Our Mission

Our mission is to build a modern American design brand by creating high-quality, handcrafted goods that celebrate the beauty of industry and the power of community.